Email Marketing vs Marketing Automation

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The terms Email Marketing and Marketing Automation are often mistakenly used interchangeably.

There are enormous differences in the philosophy, capability and application of each. In short, Email Marketing is “dumb” and Marketing Automation is “smart”. It’s the Automation part that makes it smart. A better description would be “sense and respond” to your leads and customers.

Marketing Automation is the inevitable evolution of Email Marketing and a whole lot more!

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